CEOs Wrestle with AI and Climate Challenges: PwC Survey Unveils Global Perspectives

Navigate the future as CEOs tackle AI and climate challenges. Explore insights from the PwC survey shaping business strategies in a dynamic landscape.

PwC Survey

In a recent survey conducted by PwC, over 4,700 CEOs worldwide shared insights that underscore the delicate balance between optimism about the global economy and growing apprehensions regarding the sustainability of businesses in the face of escalating AI and climate challenges. The survey, disclosed during the World Economic Forum’s annual gathering in Davos, Switzerland, shed light on a nuanced perspective that acknowledges both positive economic indicators and the urgent need for corporate adaptation.

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Economic Landscape


While 38% of executives expressed optimism about the robustness of the global economy, marking a significant increase from the previous year’s 18%, challenges persist. Last year’s record-high expectation of economic decline, at 73%, has now decreased to 45%. Despite ongoing geopolitical conflicts, fewer CEOs now perceive their companies as highly vulnerable to such risks.

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AI and Climate Challenges

However, the World Bank’s recent projection of a third consecutive year of global economic slowdown in 2024 suggests that the challenges persist, even with the improved outlook.

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Concerns about Company Viability


The CEOs’ optimism about the economy contrasts with their deepening concerns about their companies’ long-term viability. The survey revealed that 45% of respondents worry that their businesses won’t remain viable in a decade without substantial reinvention, marking an increase from 39% the previous year.

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Challenges and the Imperative for Transformation


CEOs acknowledged the imperative for transformation, focusing on accelerating the integration of generative AI and addressing the challenges and opportunities presented by the climate transition. Bob Moritz, Global Chairman of PwC, emphasized that 2024 is a pivotal year for transformative endeavors.

Navigating the AI Landscape


Artificial Intelligence emerged as a pivotal factor, viewed both as a tool to streamline operations and enhance products or services. However, the survey highlighted concerns, with 69% of CEOs expressing apprehensions about the workforce’s lack of necessary skills. Additionally, worries regarding increased cybersecurity risks and misinformation loom large in the era of AI.

Navigating the Climate Transition


The survey underscored the dual nature of the climate transition as both an opportunity and a risk. Nearly one-third of CEOs acknowledged that climate change would significantly influence their business practices in the next three years. While 76% have initiated changes to enhance energy efficiency, only 45% have made progress in incorporating climate risks into financial planning.

Not Just AI and Climate Challenges


Beyond AI and climate concerns, the challenges extend to innovation causing increased polarization, particularly in Western democracies. The Edelman Trust Barometer, released around Davos, revealed that people with right-leaning beliefs are more likely to resist innovation, emphasizing the need for a comprehensive approach that considers the broader societal impact.

As CEOs grapple with the evolving landscape dominated by AI and climate challenges, strategic planning, innovation management, and addressing the socio-economic impact of transformative technologies emerge as critical imperatives. The survey underscores the urgency for proactive responses to ensure the long-term sustainability of businesses in this era of unprecedented challenges.

How are CEOs addressing AI challenges in their businesses?

Explore how CEOs are leveraging artificial intelligence to streamline operations and enhance products, along with the concerns and strategies they have regarding workforce skills and cybersecurity risks.

What role does the climate transition play in shaping business practices?

Understand the significance of the climate transition as both an opportunity and a risk for businesses, as CEOs share insights on how climate change is expected to influence their operations in the next three years.

Why are CEOs increasingly concerned about the viability of their companies in a decade?

Delve into the survey findings that reveal CEOs’ growing worries about the long-term sustainability of their businesses, the need for reinvention, and the key factors influencing their concerns.

How are innovation and polarization connected in the business landscape?

Learn about the broader impact of innovation on societal polarization, especially in Western democracies, and discover insights from the Edelman Trust Barometer regarding resistance to innovation based on political beliefs.

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